Making the web faster for all AdSense for content publishers

At Google, we spend a lot of time working to make the web faster. Your site is no exception. And today, as part of this vision, we�re pleased to announce a major boost in speed for AdSense publishers worldwide.

AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, we ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites, so we set out to make this better. We�ve now developed a new ads delivery technique to improve the speed of websites that display AdSense ads, so that it doesn�t slow down your page content. We�re very happy to announce that we�ve eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.

The best part is, you don�t need to make any changes to your code or account � the faster load time has kicked into gear for everyone automatically, so your visitors will experience a noticeable improvement in the speed of your webpages!

At this time, we're deploying globally for users of Google Chrome, Mozilla Firefox and Microsoft Internet Explorer 8 and will be expanding the list of browsers that benefit from this speed-up soon.

And it doesn�t stop here, as we�ll keep working to make things even faster. Continue to grow your site and AdSense inventory. We�ll be sure to keep up.

Posted by Richard Rabbat - Product Manager

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