Archive for November 2013

Google AdSense + AdMob: A New Strategy to Improve Revenue for Gaming Apps

As the holidays approach, you can expect an increase in smartphone usage, especially in activity with gaming apps. Each year around this tim...

Last month, hundreds of Top Contributors (TCs) from around the world joined us at the Googleplex for the annual Top Contributors Summi t, in...

Looking for a way to grow online engagement with your users? Social media is a great way for you to build an audience and increase traffic t...

Over the past few months, we�ve regularly talked about the growing number of users accessing publisher content via mobile devices, and the i...

At some point most app developers will be faced with the question: �What�s the best way to monetize my app?�. There are many business models...

As the first thing you see when you log into your AdSense account, your homepage is an important source of information on how your site is p...

We�ve recently been sharing a lot of information about how user behavior is changing in our multi-screen world, and the importance of havin...

As one of the busiest times for e-commerce publishers approaches, make sure you�re ready to optimize for a holiday bump in traffic. There�s ...

As a part of the multi-device series, we previously looked at the importance of going multi-device as well as three different structures f...

If you�re a regular blog reader, you know that we regularly emphasize the importance of testing changes to your ads to ensure they�re perfor...